bio

Background

I am a Colorado transplant from New Jersey via Abu Dhabi, D.C. and California. I've worked on political campaigns, owned my own design business, and developed webapps back when they were just called "websites." (I also worked at In-N-Out, if that means something to you). I have a creative, strategic, and technical background, and so far, I haven't found any company or industry that values that combination more than the modern brand consultancy.

I believe that passionate curiosity and empathy are my greatest assets, and they have driven my path through life.

Work

As Digital & Strategy Director for Rassak Experience, I work primarily with new brands on positioning, innovation, and product development. These days, education, mobile, and non-profit projects are really exciting me because they lay at the nexus of great work and doing good.

Our team spans 2 - 12 timezones so cross-town and cross-continent collaboration are nothing new to me, but nothing beats a room full of people and a whiteboard.

Philosophy of Work
  • Iterate and Dominate.
  • Have beliefs, but relate unselfishly to people in their own context. You learn more, they respect you more, and everyone has more fun that way.
  • The more you understand something, the more that you can do it, the better you can delegate it, manage it, and jump in to help if needed.
My very short TV career

My partner from Miami Ad School and I were on the only episode of AD FIGHT, the Oxygen Network's advertising-based reality tv show produced by Reveille Productions. That experience taught me more about the entertainment industry than anything else could have.

Activities & Affiliations

awards

Advertising
  • 2009 National Gold Addy
  • 2008 Minneapolis Gold Addy
  • 2007 BMA Pro-Comm Global Campaign of the Year Award

Leadership/Other
  • Zeta Psi: International Outstanding Undergraduate Award (2003)
  • Zeta Psi: President's Award (2003)
  • NIC Undergraduate Inter-Fraternity Institute Graduate (UIFI)
  • Baker Communications Management Skills Graduate

Publications

Tools I've Developed

  • Amazon-ASIN-Tools
    A collection of scripts and functions that let you retrieve and process information from Amazon's Product Advertising API.
    View on GitHub.
  • QuickTime-FinderMeta
    A small app and script that will take the quicktime attributes accessible in the Mac Finder's "Get Info" function and put it into the Spotlight comments, making it searchable and sortable.
    View on GitHub.

clients a-z


Copyright 2011 Dylan Thomas